MiniJoops proves that children can be just as stylish as (if not more stylish than) the adults in their lives. The East Village boutique carries smaller, independent brands that focus on organic materials and fine construction. Owner Malisa Mac Nab seeks out styles that depart from the big-box retail look, instead favoring individualized looks for young fashionistas.
MiniJoops opened in August at 424 E. Locust St., next to Aimee. Mac Nab already had built a substantial online business–frequently shipping orders to Australia, Los Angeles, Japan, the United Kingdom and other far-flung sites–and believed it was the right time to establish a bricks-and-mortar presence.
Light and airy, MiniJoops has bright decor and plenty of space for children to run (complete with a tent). Wittily designed baseball T-shirts, sumptuous brocade dresses and bohemian rompers are styled and displayed throughout the store. MiniJoops carries celebrity-favored labels, such as Beau Loves, Thief&Bandit, Tiny Whales, Tutu Du Monde and Wovenplay.
For more info, call 515-243-1579 or visit minijoops.com.
Lacy Brunnette is a Des Moines fashion and style writer who also owns a public relations company. Follow her on Twitter at @LacyBrunnette.