Meredith Corp. just announced a partnership with retailer Von Maur for sales of its SHAPE® Active collection of women’s activewear, created in partnership with Apparel Bridge LLC. Shape magazine is a Meredith publication. Von Maur joins SHAPE Active’s initial retail partners DicksSportingGoods.com, kohls.com, Equinox gyms and Amazon. Von Maur has 11 pieces from SHAPE Active available online. The retailer plans to bring more of the collection into select stores this spring. It operates 30 stores in 14 states in addition to its online business.
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FASHION: THE SHAPE OF THINGS TO COME
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