Nicolle McClure
What do you love about your career?
I love working with small businesses and helping them succeed. I fell into pharmacy marketing more than 22 years ago and never left, having built my business on working with independent mom-and -pop pharmacies nationwide. Nothing is more rewarding to me than helping them have success with a marketing campaign we put together. To me, working with small-business owners is so impactful because you know it’s their livelihood that’s at stake and they’ve trusted you with it. Then, being able to take the model that we created for pharmacies and using it to support other locally owned health care businesses such as chiropractors, podiatrists, and physical therapists has been such an incredible experience.
I also love being a small business owner like our clients, I think it provides a unique perspective that makes our marketing strategies more effective and authentic.
What do you wish more people understood about your industry?
The health care industry is built on layers of complexity that stay invisible until something goes wrong. I wish people understood the back-end challenges with insurance that are forcing pharmacies to close at an alarming rate. We’re losing the connection of a local pharmacist, which is often the final safety net for community health. Our goal is to help pharmacies stay open and continue to provide vital services for their community.
501 SW 7th Street, Suite D | Des Moines, IA 50309 | (515) 280-2913 | finchmarketingsolutions.com
