The Holiday Promenade heats up the East Village every Friday through Dec. 19. (Photo: Greater Des Moines Partnership)
By Libby Nichols
The walkable streets, eclectic storefronts and festive energy of the historic East Village make a perfect backdrop for the holidays. From 5 to 8 p.m. every Friday through Dec. 19, the weekly Holiday Promenade kicks things up a notch with twinkling lights, free trolley rides and extended shop hours. Here’s what to each week:
This Friday: A window display contest and carolers.
Dec. 5: Vino at the Promenade, a collaboration with Winefest.
Dec. 12: Ugly Sweater Night.
Dec. 19: A drone light show, plus a visit from Santa at Molly’s Frozen.
Amid the festivities, here are four area shops that offer some excellent gifts:
Aimee is a chic women’s boutique offering European-inspired clothing and accessories. Stop by for a glass of Champagne, Promenade deals and new surprises each week.
Gift ideas: cozy cashmere sweaters, chic PJ sets, stylish jewelry or an Aimee gift card for your fashion-forward friend.
Fontenelle Supply Co. is a haven for all who appreciate rugged style and enduring craftsmanship. It specializes in durable menswear, premium leather goods and outdoor essentials. “Our philosophy is simple: Buy nice, not twice,” staffer Angel Biehl-Lemke said. “We curate only the brands and products that share our commitment to quality and sustainability.”
During the Promenade, expect a lively atmosphere with a pop-up vendor market and a well-stocked cooler of refreshments.
Gift ideas: Handcrafted leather wallets, cozy flannels, men’s denim and accessories.
AllSpice Culinarium is the place for home chefs. It’s a culinary treasure trove of premium spices, oils and vinegars, perfect for gifts or for elevating holiday meals. Be sure to sample the Promenade gingersnap cookies and apple cider.
Gift ideas: Infused olive oils, rich balsamic vinegars and Des Moines-inspired spice blends.
Indie House, the design-forward home boutique, offers expert interior design services alongside curated decor and furniture that add timeless style to any space. During the Promenade, sign up for the furniture giveaway and enjoy a few refreshments.
Gift ideas: Fluffy throw blankets, luxurious candles and unique coffee-table books.
So why shop local? Supporting small businesses is a year-round way to invest in our community. Every purchase sustains local jobs, sparks creativity and keeps Des Moines unique. These shops welcome you in every season, and events like the Promenade and Small Business Saturday (Nov. 29) are just the beginning.
“We hope this event helps our metro neighbors discover the charm of the East Village not just during the Promenade but all year long,” East Village Association President Ryan Jones said.
Libby Nichols is the creator and founder of Meet DSM. She also writes about local businesses and events for dsm magazine.
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