Bianca Rowland, APMA®, BFA™
Tell us about your business.
We are a comprehensive financial planning practice supporting individuals and families through every stage of life. Whether clients are growing, transitioning, or navigating uncertainty, we walk beside them with clarity and care. Financial planning isn’t about one moment—it’s about every chapter. We honor your past, support your future, and help build the legacy you envision. Our purpose is simple: to guide you with confidence so your goals and legacy become reality.
What trends in your industry are you paying close attention to?
AI is rapidly transforming our industry, reshaping how people access information and manage their financial lives. But AI is only as accurate as the data it receives, and it can miss the personal context behind financial decisions. That’s where human perspective remains essential. We understand the goals, emotions, and priorities that AI can’t. By uniting advisor-led financial planning with powerful client-focused technology, we deliver a smarter, more meaningful client experience.
What are the personal values that drive you?
Family, teamwork, integrity, and fun. Surrounding yourself with the right people makes work feel purposeful. An aligned team becomes an extension of your family, united by trust and a shared commitment to excellence. I believe deeply in celebrating the journey, finding joy in what we do, and supporting one another along the way.
2600 Westown Parkway, Suite 210 | West Des Moines, IA 50266 | (515) 309-0043 | ameripriseadvisors.com/bianca.d.rowland
OriGen Wealth Management is a private wealth advisory practice of AmeripriseFinancial Services, LLC. Ameriprise Financial cannot guarantee future financial results.Investment products are not insured by the FDIC, NCUA or any federal agency, arenot deposits or obligations of, or guaranteed by any financial institution, and involveinvestment risks including possible loss of principal and fluctuation in value.Investment advisory products and services are made available through AmeripriseFinancial Services, LLC, a registered investment adviser.Securities offered by Ameriprise Financial Services, LLC. Member FINRA and SIPC.© 2026 Ameriprise Financial, Inc. All rights reserved.
